The Storytelling Toolkit is here to help you effectively make the case for soccer from utilizing the campaign material to maximizing U.S. Soccer affiliation to strengthening your narrative. The toolkit includes:
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Utilize Soccer Forward’s Keeping the Score that Matters campaign materials and templates to align with the movement of growing the game.
Step-by-step instructions to help you navigate and use the campaign assets effectively.
Let us support you in gaining further engagement through advocacy and brand alignment resources.
Soccer Forward is delivering a series of virtual storytelling workshops through 2026 designed to support you to tell the stories of how soccer has an impact in your community. The workshops are open to anyone working to grow the game or wanting to use soccer as a force for good.
Whether you are completely new to storytelling or looking to refine your skills, these sessions will provide practical guidance, insight, and inspiration to help your story make an impact.
To take part, register your interest and tell us more about your needs so we can design the workshops with you in mind. We’ll then contact you in due course with more details.
Practical tools to sharpen your narrative and strengthen your communications strategy.
Brand, photography, and visuals to keep your communications consistent and recognizable.
Digital banners, social posts, and captions to reach your community and drive traffic to your resources.
Pamphlets, posters, and merch to place your resources directly in your community's hands.
Newsletter and email templates to share updates and engage with your community with consistent outreach.
Event signage and displays to drive awareness of your brand and messaging.
Impact statements, research and other resources to help you back up why soccer yields outcomes in health, education, community connectiveness and more.
Project Play: School Sports Playbook and Youth Sports Playbook
Center for Healing & Justice through Sport: Nothing Heals Like Sport
Women Win: Learning for Gender Inclusion
U.S. Soccer Federation:
Resources and templates to engage and bring soccer to life in your community, making the most of next summer’s excitement and beyond.